Brand to Expand Business Breakfast

[ 08-09-2010 ]

Speakers:

John Allan, The Chartered Institute of Marketing (Chair)

Mick Conway, Wood Group Gas Turbine
Tim Oakes, The Royal Bank of Scotland

Gordon White, fatBuzz Ltd
 

In association with The Chartered Institute of Marketing, Aberdeen & Grampian Chamber of Commerce view the importance of your Brand and why Brand Values are crucial to your success and how today`s fast moving digital elements can support your Brand to gain recognition and success in the marketplace.

Gordon White, Managing Director of fatBuzz will identify the impact of social media sites on business and how the ability to access information anywhere, anytime is changing the way we engage and communicate Brand needs. The ability to comment anytime anywhere has massive implications, the ability to research and compare places more and more importance on Brand awareness, and the transparent nature of social media means building Brand trust is imperative.

Mick Conway, Marketing Director of Wood Group GTS will explain the trials and tribulations of a recent  Re Branding exercise, and the attention to detail required when your Brand has to provide a consistent message to a wide variety of clients across the world, but still maintain the core values that represent the Wood Group.

Tim Oakes as Senior Manager, Service, Analysis & Reporting for RBS, Gogarburn is in an unique position to explain the impact Customer Service and Customer Complaint issues can have on a Brand, and how a review of the results, trends and issues from Customers can ensure that a company can continue to deliver to its customers and clients the core values that attracted them to the Brand in the first instance.

Table of 10 for the price of 9 as per member and non member rates

location: AECC, Bridge of Don, Aberdeen

time: 7am-9am

Member Cost (excl VAT): £24.00

Non Member Cost (excl VAT): £36.00

Aberdeen & Grampian Chamber of Commerce

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