Dunbartonshire CoC Webinar: An Introduction to Email & Direct Response Marketing
Email marketing remains one of the most effective ways of communicating with customers and Mailchimp is one of the world’s most popular email and marketing platforms.
This webinar aims to provide an introduction (or refresher) to what, if used well, can be an extremely powerful marketing tool for business. It will also provide some key tips and advice about creating content with impact.
Damon Scott, a marketing professional with more than 25 years experience across a range of sectors will give an introduction into the power of email marketing and some of the basics of getting started with Mailchimp.
Chamber Champion, Simon Organ, SkillsPlayer Ltd + Video Marketing and Sales Ltd, will then provide an insight into his “9 steps to direct response marketing success”.
Areas covered will include:
– Getting Started, the basics
– Templates and Designing your email “Campaigns”
– Content Creation, links and editing
– Audiences, tags and targeting
– Analytics & Integrations
– The 9 steps to direct response marketing success
